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What is Search Engine Optimization?
Bassem Ghali
What is Search Engine Optimization?
Search Engine Basics
Search engines are designed to provide the most relevant and popular search results for a search query! Search results are ranked by the popularity and quality of the web page, and how useful and relevant it is to the user’s query.
In order for search engines generate relevant results, they rely on more than just the right words. Today, many factors influence how relevant a web page is for search engines. Search engines operate with the assumption that the more popular a site, page or document, the more value it provides users. This assumption has been critical for providing high quality search results.
Popularity and relevance are not determined manually. Search engines use algorithms to determine which web pages are relevant and how to rank them by popularity. These algorithms contain many factors that are known as ranking factors, and change regularly.
Search Engine Verticals
Popular search engines, like Google and Bing, categorize search results into Verticals.
There are several search engine verticals that you can take advantage of, depending on their relevance to your business products and services. Producing content within these popular verticals can help you take over the 1st page of search results:
- Paid search results
- Image search results
- Video search results
- News search results
- Maps search results
- Shopping search results
How Long Will It Take To Boost Your Ranking?
There are 3 major factors that will determine how fast you can get on the 1st page of search engine results:
- Where do you rank right now?
- How strong are your competitors online?
- Search engine algorithm changes that may penalize your website
Your SEO Strategy
The key to Search Engine Optimization is consistency – SEO is an ongoing process that general shows results within 2-3 months. Be consistent and patient, search engine spiders must crawl and re-index your web pages before you’ll see results.
There are SEO tasks that need to be done once to ensure your website is search engine friendly, these include:
- Keyword research
- Content optimization
- Fixing technical issues
- Site structure optimization
There are also ongoing SEO tasks that should be a part of any business SEO Strategy, these include:
- Fresh content
- Link building
- Directory submissions
- Press Releases
One of the most important aspects of having a strong SEO strategy is to understand how your potential customers search the web. When you can understand what your target market wants, you can effectively reach and engage with these users.
Learn How To Increase Your SEO Keyword Relevance, Authority, And Search Engine Ranking
Search engines are answer providers. When you enter a query into a search box, search engines provide information by looking through billions of pages that have been stored on its servers. A search engine’s goal is to provide the most relevant and popular information for each query. Results are ranked by the popularity and quality of the website as well as how useful and relevant they are for the user’s query.
Well executed SEO can be the difference between getting 100,000 visitors a day and 500 per month. The higher your website is on the first page of Google the more traffic your website has access to.
Ethical SEO professionals should never guarantee future results with position or length of time. When these types of promises are made, they are most likely not playing by the rules and using spamming or cloaking which can lead to huge search engine penalties.
SEO Tips
One of the most important aspects of having a strong SEO strategy is to understand how your potential customers search the web. When you can understand what your target market wants, you can effectively reach and engage with these users.
Learn How To Increase Your SEO Keyword Relevance, Authority, And Search Engine Ranking
Search engines are answer providers. When you enter a query into a search box, search engines provide information by looking through billions of pages that have been stored on its servers. A search engine’s goal is to provide the most relevant and popular information for each query. Results are ranked by the popularity and quality of the website as well as how useful and relevant they are for the user’s query.
Well executed SEO can be the difference between getting 100,000 visitors a day and 500 per month. The higher your website is on the first page of Google the more traffic your website has access to.
Ethical SEO professionals should never guarantee future results with position or length of time. When these types of promises are made, they are most likely not playing by the rules and using spamming or cloaking which can lead to huge search engine penalties.
Time flies and evolution happens. Changes are implemented every day, be it a simple system update or a large-scale improvement that is seen by everyone.
3 out of 4 searchers don't go past the first page of Google because we believe that if a vendor is not on the first page he's not good enough!
Don’t miss this advanced SEO training, tactics and tools, prepared by Green Lotus Founder Bassem Ghali! It’s never easy to preform keyword research and understand all the relevant metrics. During this webinar you will learn the 3 steps and tools to help select the most effective keywords for your products, services, and website content.
Building a strong brand authority online is the first step to generating leads; in the eyes of consumers a high search engine ranking equals high quality.
Join us for a hands-on SEO webinar and learn how to select your top landing pages, identify vital on-page optimization factors, learn how to use them to gain top rankings and measure ranking results on Google, Bing and 300+ search engines.
