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Top 5 Myths About Search Engine Optimization
Bassem Ghali
Top 5 Myths About Search Engine Optimization
1. All You Have to do is Change Your Meta tags
In the past, meta tags were an essential part of SEO. You would write in the keywords you want to be ranked for in the meta tags and your page would be in the relevant query.
This process became a source of spam and search engines dropped it as a major ranking factor. Currently, search engines ignore or put in little value with meta tags. Meta tags are no longer a central part of SEO and instead Tags such as title tags and meta crucial for quality SEO.
2. Guaranteeing Positions
Ethical SEO professionals should never guarantee future results with position or length of time. When these types of promises are made, they are most likely not playing by the rules and using spamming or cloaking which can lead to huge search engine penalties.
Creating an SEO strategy is not just about ranking. An SEO strategy should be driven by the goal of increasing traffic, engaging, and conversions. These goals cannot be achieved by only focusing on ranking. Being #1 in rank can increase traffic but the goal is not just to gain the #1 position. Creating high value SEO content that is useful and relevant for users can lead to more traffic which can make a higher ranking more effective.
3. Keyword Stuffing
A consistent myth with SEO is that the number of words on a page divided by the number of times a keyword is mentioned is used to create relevancy for search engine rankings.
It is more important to use keywords intelligently and create content that benefits your users. The value from mentioning a keyword 15 times is less than earning a strong link from a high authority source. Keywords an essential part of SEO but the focus is more on creating relevant content and user experience than the number of times an exact keyword is mentioned.
4. Search Engine Spam
Spamming, the practice of creating pages to artificially increase rankings, has been around since the 1990s. Search engines spend a lot of time, effort, and resources on fighting again spam. While spam can work in the short-term than producing high quality SEO content, the long term don’t exist.
Google's Panda update introduced updates to combat spam and the consequences of spamming can include your sites being penalized, banned, or flagged. For more information about spamming, see Google's Webmaster Guidelines for info!
5. Link Building is a waste of time
The process of link building is about creating links with the goal of increasing a site’s traffic and authority. Link building strategies require time and consistency. The quality of your links is an important SEO ranking factor. An important factor with building links is connect with sites that have something in common with your brand or focus on your target audience.
One of the most important aspects of having a strong SEO strategy is to understand how your potential customers search the web. When you can understand what your target market wants, you can effectively reach and engage with these users.
Learn How To Increase Your SEO Keyword Relevance, Authority, And Search Engine Ranking
Search engines are designed to provide the most relevant and popular search results for a search query! Search results are ranked by the popularity and quality of the web page, and how useful and relevant it is to the user’s query.
Search engines are answer providers. When you enter a query into a search box, search engines provide information by looking through billions of pages that have been stored on its servers. A search engine’s goal is to provide the most relevant and popular information for each query. Results are ranked by the popularity and quality of the website as well as how useful and relevant they are for the user’s query.
Well executed SEO can be the difference between getting 100,000 visitors a day and 500 per month. The higher your website is on the first page of Google the more traffic your website has access to.
SEO Tips
One of the most important aspects of having a strong SEO strategy is to understand how your potential customers search the web. When you can understand what your target market wants, you can effectively reach and engage with these users.
Learn How To Increase Your SEO Keyword Relevance, Authority, And Search Engine Ranking
Search engines are designed to provide the most relevant and popular search results for a search query! Search results are ranked by the popularity and quality of the web page, and how useful and relevant it is to the user’s query.
Search engines are answer providers. When you enter a query into a search box, search engines provide information by looking through billions of pages that have been stored on its servers. A search engine’s goal is to provide the most relevant and popular information for each query. Results are ranked by the popularity and quality of the website as well as how useful and relevant they are for the user’s query.
Well executed SEO can be the difference between getting 100,000 visitors a day and 500 per month. The higher your website is on the first page of Google the more traffic your website has access to.
Time flies and evolution happens. Changes are implemented every day, be it a simple system update or a large-scale improvement that is seen by everyone.
3 out of 4 searchers don't go past the first page of Google because we believe that if a vendor is not on the first page he's not good enough!
Don’t miss this advanced SEO training, tactics and tools, prepared by Green Lotus Founder Bassem Ghali! It’s never easy to preform keyword research and understand all the relevant metrics. During this webinar you will learn the 3 steps and tools to help select the most effective keywords for your products, services, and website content.
Building a strong brand authority online is the first step to generating leads; in the eyes of consumers a high search engine ranking equals high quality.
Join us for a hands-on SEO webinar and learn how to select your top landing pages, identify vital on-page optimization factors, learn how to use them to gain top rankings and measure ranking results on Google, Bing and 300+ search engines.
