SEO Tips & Tutorial

Green Lotus Academy

How To Choose The Most Effective Keywords For Your Website!

SEO Hands On Training Video
How to do Keyword Research? 

Keyword Research In 3 Steps:

Step #1 Make a List

When you start thinking about your top Keywords, make a list of all your product or service names, categories, benefits and features. Think like a searcher! You might be surprised with new Keywords you haven’t already thought of.

Step #2 Choose Keywords that Speak to Consumers in the Decision Making Phase

Now that you have your Keyword list, think in terms of the Consumer Purchase Cycle, and the types of Keywords they use in each phase.

Targeting someone at the Decision Making Phase is where you will make your sale because they are looking for exactly what you offer, and are ready to buy!

  • Phase #1 Consideration – Consumers start their search with general Keywords e.g. “new cars”
  • Phase #2 Comparing – Searches become more specific e.g. “new cars in Toronto”
  • Phase #3 Decision Making – Searches are very specific e.g. “new sports cars for sale in Toronto”

Step #3 Choose Your Keywords Based on Solid Data!

There are several metrics you can use to measure the effectiveness of Keywords including:

  • Bid Competition Level – how fierce is the competition for the Keyword?
  • Global Search Volume – what is the global search volume of the Keyword?
  • Local Search Volume – what is the local search volume of the Keyword?
  • Search Seasonality – are there seasonal spikes and dips for the Keyword?

A good Keyword has a HIGH search volume and LOW bid competition level.

Keyword Optimization

Once you have found the optimal Keywords for each your products or services, start optimizing your content!

Keyword Optimization Best Practices:

  • Make sure your products and services each have their own web pages
  • Chose 1-2 Keywords for every product/service web page
  • Create Keyword-focused content for each web page

The same process applies to your Blog Articles – focus on 1-2 Keywords and write content that is naturally legible to humans. Search engines can analyze the Keyword Density of your webpages, and if a Keyword is too frequent, or the content illegible, you risk being penalized and flagged as SPAM.