SEO Tips & Tutorial

Green Lotus Academy

How To Build Quality, Increase Website Authority And Spy On Competitors!

SEO Hands-on Training Video
How to build quality backlinks?

Link Building Best Practices

Link building is an important factor influencing your website ranking! Your Backlink Profile is used by search engines to determine your authority and relevance to a specific search query.

Link Juice

A link from a high quality website with online authority can actually pass on some of its’ authority to your website. This Link Juice can help you gain your own quality and authority online, and boost your search engine ranking!

Quality vs. Quantity

It is not the number of links to your website that matters, but the quality of those links! A good, quality link is a from a website that is relevant to your business, and has established authority online.

Beware of Toxic Links

A link from a low quality website with no online authority, and not related to your business products and service can be considered SPAM and actually cause you to be penalized by search engines!

Note – links from social media posts are ‘no-follow’ links that do not pass Link Juice.

Go Slow!

Your Link Building Strategy should be slow and steady! Gaining too many backlinks all at once could be a red-flag to search engines and trigger a serious penalty. Consider developing 2-3 quality backlinks a week from relevant high-quality websites and directories.

Develop Backlinks To Boost Your Authority And Ranking

Building quality backlinks on a regular basis will help you outrank your competitors, in a short amount of time!

Link Building in 4 Steps:

  1. Submit your website to the popular search engines like Google and Bing!
    Doing this confirms to search engines that you not only exist, but are active online.
  2. Submit your website to relevant Local and Industry Directories.
    More and more consumers are searching for products and services in their local area. Optimizing your business listings can help increase your visibility online, get you more leads and reviews!
  3. Spy on your competitors.
    Your top competitors are ranking on the 1st page of search engines for a reason. Perform a Competitive Analysis to understand what is working for them, and analyze their Backlink Profile, you might discover new backlink opportunities to develop!
  4. Spread the word about your latest news, case studies and helpful tips.
    Once you have created a great piece of content, share it with the world effectively. There are many affordable Press Release distribution services and Industry Directories online where you can publish your news.