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How To Identify & Fix Your Site SEO Issues!
Bassem Ghali
How To Identify & Fix Your Site SEO Issues!
SEO Audit Tools
What are there any On-Page SEO Factors affecting your search engine ranking and how to fix them?
- Title Tags – are the Title Tags on your web pages relevent to their contents? optimized with the correct Keywords? Every page of your website needs to have a unique and relevant Title Tag
- Meta Descriptions – although not a ranking factor, Meta Descriptions are sometimes displayed in search engine results, and the 1st thing a potential customer reads about your business! Every page of your website should have a unique Description that can capture a searchers attention.
- Headings – search engines use Headings to understand and index a webpage. For this reason every Heading on your web pages should be descriptive and include your top Keywords.
- Image ALT Tags – search engines can’t read images, and use Image ALT Tags to determine the relevance of an image to a search query! Every image on your website should have a unique, keyword optimized ALT Tag, especially if you are in the Lifestyle, Decor, or Beauty industry.
Common Off-Page SEO Factors
Off-Page SEO Factors can not only affect your search engine ranking, but also the user experience of visitors to your website. Focus on the most popular factors:
- Site Speed – slow websites will loose visitors very quickly! Your site speed should be a #1 priority as it affects user experience, conversion rates, and ultimately sales.
- Mobile Optimization – with the rise of smart phones, the world is moving to mobile search for products and services. It is vital to have a mobile-friendly website so you can capture those searchers on-the-go!
- Broken Links – no one likes clicking on a link and getting a 404 Error Page, and search engines don’t either!
Are you sure your website is optimized for search engines? Start with the Technical Audit Tool to analyse your entire website for any outstanding problems with response time, server issues, and pages not found. Use the SEO Analysis Tools to do a completed audit of your website to ensure your title tags, description tags, headings, and alt attributes are of the correct length, and unique to each page. Examine all internal links of your website and ensure they are optimized for search engines with the Internal Links Optimization Tool.
Why Use Green Lotus SEO Tools For Your SEO Audit?
- Before you start your SEO strategy make sure your website is free of any technical issues, and optimized for search engines!
- Your on-site optimization helps search engines determine your authority and relevance to search terms, and your search engine ranking.
- The Technical Audit Tool examines your site for any technical problems that may affect your user experience, and search engine ranking!
- SEO Analysis Tools perform a complete SEO audit of your site and pinpoints specific areas to improve.
- Internal Link Optimization Tools examine the linking structure of your site, anchor text and image links for any errors and opportunities to optimize.
- Create ‘Events’ within Green Lotus SEO Tools to pinpoint when major changes are made to your website, and analyse effectiveness over time.
- Access Green Lotus Tools from anywhere in the world! The Tools are cloud based and do not require any downloads or installations.
3 Premium Website Technical Audit & SEO Audit Tools:
#1 – Technical Audit Tools
start off with a technical audit of your site to identify any technical issues that might affect website performance and search engine ranking. The Technical Audit Tool looks at aspects of your site that are important to search engines, and identifies where errors occur, including:
- Slow Response Time
- visitors to your sites, and search engines, don’t have the patience for slow site speed. The faster the better! - Broken Links
- Anchor Text and Images – search engines view links, anchors and images as factors of website quality. - Server Issues
- errors in coding can cause slow response time and server issues which affects your overall quality.
#2 – Website SEO Analysis Tools
once all technical issues are addressed proceed to doing an SEO Audit of your website
- On-site SEO Issues Overview Tool
- examine on-site issues that are relevant to search engine robots, website quality and rankings! - XML Sitemap and Robots.txt
- create an XML sitemap and Robots.txt file for your site and tell search engines how to navigate and index your content! - 302 Redirects
- a temporary redirect, where an old URL is redirected to a new one, is confusing for search engines, if you must redirect traffic to a new site make it SEO friendly with a permanent 301 redirect. - URL Structure
- if using dynamic URLs be sure they are search engine friendly and as simple as possible (using clear words instead of characters), and in a organized structure, such as www.example.com/category/sub-category/specific-service.com - Title Tags
- it is important to have a unique Title Tag (50-60 characters long) for every page on your website. Search engines display the Title Tag in search results, it is what users will click on to reach your site, so make it count! - Description Tags
- search engines may display the Description Tag (150-160 characters) underneath the Title Tag in search results, it is also the snippet of text that automatically appears when the URL is shared on Social Media! As with Title Tags, your Description Tags should be unique to each page. - One H1 Heading On Page
- the H1 Heading is the most important Heading on your page, and is used by search engines to determine the relevance of your page to searched terms. Be sure to have only one H1 on each of your webpages, any subsequent Headings should be H2-H4. - Outgoing Links
- each webpage should have some outgoing links to other high ranking pages, depending on the amount of content on a page keep the number of links under 100. - Alt Attributes
- image ALT Attributes enrich website usability and allows images themselves to rank in search engine results! - Page Speed Tool
- check out the page speed and load time of your site! Sites with low page speed are not user-friendly and may be disregarded by search engines. - Mobile Optimization Tool
use a mobile friendly or ‘responsive web design’ to ensure that your site looks and performs well on all types of devices! Search engines will also identify your site as mobile friendly when you rank on mobile search results. The Mobile Optimization Tool will identify specific aspects of your site that might affect performance on mobile devices.
#3 – Internal Links Optimization Tools
Link Text Analysis Tool
carefully optimize anchor text with specific keywords! Search engines look for keywords within anchor text to understand what a webpage is about, and how it should be indexed.
- Link Text – the link texts found on your website, and the pages where they are located.
- Linking Pages – the total number of pages that have the link text
- Text Juice – the authority of link text when used as anchor text
- Links to Blocked Pages – number of links to pages that are blocked for crawling by search engines (via a Robots.txt or Noindex tag).
- Nofollow Links – links to pages that are listed as nofollow, and will not pass on ‘link juice’.
- Sitewide Links – Sitewide links (links from a site’s navigation menu or a footer on every page, for example) are less valuable than links placed in the text and surrounded with thematically relevant words!
Page Authority Analysis Tool
Optimization of your site’s linking structure helps you spread PageRank, also known as ‘link juice’, to pages that need it, ie – remove the links to the less important pages on your site and place more links to the pages that you want to optimize.
- Page Authority – providing the probability that the webpage will rank high in search results.
- Inbound Links and Outbound Links – The valuable pages that you optimize should receive as many incoming links as possible and have a small amount of outgoing links to other high authority pages.
Landing Page Analysis
view link data for each of your Landing Pages including Page Authority, Total Inbound Internal Links, Number of Nofollow Links, and data on each page linking to the Landing Page including:
- Page Authority – of the linking page
- Link Text – the text used in the backlink
- Link Juice Passed – the amount of ‘juice’ passed by the link
- Link Status – identifies the link as sitewide, nofollow, or broken.
One of the most important aspects of having a strong SEO strategy is to understand how your potential customers search the web. When you can understand what your target market wants, you can effectively reach and engage with these users.
Learn How To Increase Your SEO Keyword Relevance, Authority, And Search Engine Ranking
Search engines are designed to provide the most relevant and popular search results for a search query! Search results are ranked by the popularity and quality of the web page, and how useful and relevant it is to the user’s query.
Search engines are answer providers. When you enter a query into a search box, search engines provide information by looking through billions of pages that have been stored on its servers. A search engine’s goal is to provide the most relevant and popular information for each query. Results are ranked by the popularity and quality of the website as well as how useful and relevant they are for the user’s query.
Well executed SEO can be the difference between getting 100,000 visitors a day and 500 per month. The higher your website is on the first page of Google the more traffic your website has access to.
SEO Tips
One of the most important aspects of having a strong SEO strategy is to understand how your potential customers search the web. When you can understand what your target market wants, you can effectively reach and engage with these users.
Learn How To Increase Your SEO Keyword Relevance, Authority, And Search Engine Ranking
Search engines are designed to provide the most relevant and popular search results for a search query! Search results are ranked by the popularity and quality of the web page, and how useful and relevant it is to the user’s query.
Search engines are answer providers. When you enter a query into a search box, search engines provide information by looking through billions of pages that have been stored on its servers. A search engine’s goal is to provide the most relevant and popular information for each query. Results are ranked by the popularity and quality of the website as well as how useful and relevant they are for the user’s query.
Well executed SEO can be the difference between getting 100,000 visitors a day and 500 per month. The higher your website is on the first page of Google the more traffic your website has access to.
Ethical SEO professionals should never guarantee future results with position or length of time. When these types of promises are made, they are most likely not playing by the rules and using spamming or cloaking which can lead to huge search engine penalties.
Time flies and evolution happens. Changes are implemented every day, be it a simple system update or a large-scale improvement that is seen by everyone.
3 out of 4 searchers don't go past the first page of Google because we believe that if a vendor is not on the first page he's not good enough!
Don’t miss this advanced SEO training, tactics and tools, prepared by Green Lotus Founder Bassem Ghali! It’s never easy to preform keyword research and understand all the relevant metrics. During this webinar you will learn the 3 steps and tools to help select the most effective keywords for your products, services, and website content.
Building a strong brand authority online is the first step to generating leads; in the eyes of consumers a high search engine ranking equals high quality.
